Will Bluesky train gen AI with your posts? The X rival addressed concerns.

"We do not use any of your content to train generative AI, and have no intention of doing so."
By Cecily Mauran  on 
Bluesky app on a smartphone in front of a desktop screen
Bluesky appeals to weary social media users with its AI policy. Credit: Hakan Nural / Anadolu / Getty Images

Bluesky, the X competitor that's attracted over three million followers since the U.S. presidential election, doesn't train generative AI models on user data.

In a post on Friday, Bluesky said, "we do not use any of your content to train generative AI, and have no intention of doing so." In a follow up post, it explained that it uses AI to assist in content moderation and in the Discover algorithmic feed, before adding "None of these are Gen AI systems trained on user content."

Bluesky uses AI internally to assist in content moderation, which helps us triage posts and shield human moderators from harmful content. We also use AI in the Discover algorithmic feed to serve you posts that we think you’d like. None of these are Gen AI systems trained on user content.

— Bluesky (@bsky.app) November 15, 2024 at 12:17 PM

The announcement coincided with major changes on X and an influx of new users to Bluesky. Recently X changed how its block function worked and modified its privacy policy, allowing its LLM Grok to train on user data. This, plus Elon Musk's vocal support of President Trump appears to have driven an exodus from X — an many are turning to Bluesky.

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Bluesky currently has over 17 million users, jumping up from 9 million users as of September. Users have grown to mistrust companies like X, Meta, and Google for using their data to train generative AI models without ways of opting out. Since Bluesky has become perceived as the less toxic version of X, the company's explicit statement about its user data policies is welcome news for users sick of their data being exploited.

That said, Bluesky doesn't currently have any generative AI features, so it's easy for the app to say it isn't training anything. As we know from X's frequent policy updates, all that could change. Bluesky's Terms of Service, which was linked in the post doesn't have any explicit mention of AI model training, so the downside is that a new clause could easily appear. In other words, never say never, but Bluesky users are safe for now.

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Cecily Mauran

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on Twitter at @cecily_mauran.


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