Tinder users can now find true love for just $500 per month

"Tinder Select" is a new premium monthly subscription option only available to the app's "most active users."
By Chance Townsend  on 
A young woman walks past a billboard advertisement for the dating app Tinder on February 18, 2019 in Berlin, Germany.
Credit: Sean Gallup via Getty

Tinder has made searching for love even easier...and obscenely expensive. The dating app announced Friday a new ultra-premium VIP subscription model that allows users to literally search for love for a measly $499 a month (or about $6,000 annually).

Maybe "literally search for love" is a bit of an exaggeration, but the new "Tinder Select" subscription is described by the company as the best way to unlock "unrivaled access to the absolute best of Tinder." Some of the perks that come with the new model include a DM feature that allows subscribers the ability to message other users without having to match and a "Skip the Line" feature that will allow others to see your profile even if they themselves don't have a Gold or Platinum subscription.

This VIP experience is, however, not available to everyone (yet). In Bloomberg's initial report of Tinder's announcement, the company made clear that, for now, "Tinder Select" is only available to the top 1 percent of the app's "most active" users. What the platform defines as "most active" was not clear and Tinder did not immediately respond to Mashable's request for comment. Tinder Chief Product Officer Mark Van Ryswyk told Bloomberg that there is "a subset of highly engaged and active users who prioritize more effective and efficient ways to find connections."

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By signing up you agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

Even though access to "Tinder Select" is extremely limited, the subscription does come with a vetting process — albeit, not a robust one. According to the website, potential users must meet Tinder's "5-Point Select Screen," requiring profiles to have 5 interests, 4 photos, a bio of at least 15 characters or more, clear relationship intent, and be photo verified. Considering Tinder and other dating apps already have a predator problem, this application process doesn't seem like it'll do much in the way of keeping bad-faith actors from having premium access to users in their area.

Regardless, Tinder's parent company Match Group Inc. has had this expensive subscription model in the works since at least 2019. According to Bloomberg, "Tinder Select" will be available to all users eventually on a "rolling basis." If $500 a month doesn't do it for you, users can try Tinder Plus, Gold, or Platinum which costs $20, $30, and $40 respectively. Or you can try meeting people the "old-fashioned" way — which is both free and utterly terrifying.

Topics Tinder

Headshot of a Black man
Chance Townsend
Assistant Editor, General Assignments

Currently residing in Chicago, Illinois, Chance Townsend is the General Assignments Editor at Mashable covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and finds great enjoyment in Detroit sports. If you have any stories, tips, recipes, or wanna talk shop about the Lions/Tigers/Pistons/Red Wings you can reach him at [email protected]


Recommended For You
Hulu's streaming deal just got better with this $0.99 per month add-on of Starz for a year
starz on hulu logo against a purple and pink patterned background

This can't-miss Hulu and Disney+ bundle is just $2.99 per month for Black Friday
Disney+ and Hulu logos on top of purple and teal background

Hulu + Live TV just got a massive price cut. Save over $60 on a 3-month plan.
Hulu + Live TV logo on a purple gradient background

Save $500 on the MacBook Pro M3 at Best Buy — shop before new MacBooks drop
A MacBook Pro with M3 chip on a table

The best laptops under $500 are getting even cheaper for Black Friday 2024
By Dylan Haas , Timothy Beck Werth , and Callum Bains
Lenovo IdeaPad Gaming Chromebook 16 cloud streaming 'Starfield'

Trending on Mashable
NYT Connections hints today: Clues, answers for December 6, 2024
A phone displaying the New York Times game 'Connections.'

Wordle today: Answer, hints for December 6
a phone displaying Wordle

At 2 a.m., an unexpected event led to a surprise planet discovery
A NASA conception of what the exoplanet Kepler-51e might look like.

Tesla suspends Cybertruck production. Who could have predicted this?
Tesla vehicles, including Cybertrucks, loaded on a transport that seems to be going nowhere.

NYT Connections Sports Edition today: Hints and answers for December 6
A phone displaying the New York Times game 'Connections.'
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!