OpenAI announces ChatGPT Pro with a $200 monthly price tag

Plus, o1 is out of preview in ChatGPT.
By Cecily Mauran  on 
openai members seated at a table showing off a new demo
ChatGPT Pro is for "power users." Credit: Screenshot: Mashable / OpenAI

On the first day of launches, OpenAI gave to thee: ChatGPT Pro for hefty fees.

The new ChatGPT Pro subscription tier, available now, costs $200 a month.

On Thursday, OpenAI announced the new subscription tier as part of its "12 Days of OpenAI" extravaganza. ChatGPT Pro comes with unlimited access to its models, GPT-4o, Advanced Voice Mode, and the full version of o1 which is out of preview as of today.

OpenAI also unveiled o1 pro mode, which is an exclusive feature for ChatGPT Pro that can handle more compute for complex math, programming, and writing problems. OpenAI says o1 pro mode performs better on machine learning benchmarks for math, coding, and PhD-level science questions. ChatGPT Pro is built for "power users," said CEO Sam Altman. Given the level of complexity for tasks, o1 pro mode will take longer to respond, which is why it will show a progress bar.

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The price hike is not entirely unexpected. According to a report from the New York Times, OpenAI is considering raising the cost of the ChatGPT Plus subscription to $44 a month over the next five years. OpenAI has ambitious (some may argue unrealistic) goals of tripling its revenue by next year and $100 billion by 2029. Users can expect to OpenAI to start milking more money out of its products. The ChatGPT maker is also considering an ad model.

As of today, o1 is fully released. The reasoning model which was previously available as a limited preview is now live for ChatGPT Plus and Teams users with Edu and Enterprise users getting access next week.

OpenAI says the o1 model is 50 percent faster and outperforms o1 preview on "difficult real-world questions" by 34 percent. The o1 model now supports multimodal input, meaning it can understand uploaded images. The company added that they're working on tools for web browsing and file uploads.

Less than two hours before the livestream, the announcement was leaked on X by software engineer Tibor Blaho (per TechCrunch). Blaho discovered of a page of pricing plans with information about ChatGPT Pro including price and features.

Blaho also leaked another page about the ChatGPT Team plan which included "limited preview of GPT-4.5" as part of its offerings. The reference has since been taken down, but it might be a hint of what's to come over the next few weeks.

Topics ChatGPT OpenAI

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Cecily Mauran

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master's degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on Twitter at @cecily_mauran.


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