Is Tinder's new AI photo feature safe?

Privacy experts had some questions about the new tool.
By Anna Iovine  on 
tinder logo displayed on smart phone
Credit: Silas Stein / Picture Alliance via Getty Images

Earlier this summer, Tinder announced Photo Selector, an AI tool to help pick out the best pictures for your dating app profile. But privacy experts warn that there may be risks associated with the tool.

Photo Selector works by taking a photo of yourself for facial recognition and allowing Tinder to see your photo roll. If you consent to this feature, Tinder gets access to your biometric data (unique physical characteristics in the selfie), and access to your on-device photos. What happens next?

Tinder's use of biometric (and other) data

The good news is, there are some privacy positives about this feature. One, as Tinder explains in its Photo Selector FAQ, is that the feature works on-device. This means that it doesn't take your photos to an external or cloud drive.

As for your biometric data, Tinder states in the FAQ that, "Tinder doesn't collect, store, access or otherwise receive any biometrics generated from your selfie video, profile photo, or photos on your camera roll. Instead, everything takes place entirely on your device, and all biometric data used as part of this feature is deleted from your device once you exit the feature."

Tinder also doesn't collect (store) all the photos on your roll. Rather, it only collects photos that you choose to put on your profile.

Rory Mir, associate director of community organizing at the Electronic Frontier Foundation (EFF), told Mashable that the deletion of biometric data after use does mitigate risks associated with sharing this data. Still, dating app users — and people online in general — should always be cautious when sharing sensitive data like this, Mir said.

"You only have one face," they continued. "You don't want your face print to wind up in a server permanently and [be] used against you in another context." 

Mashable After Dark
Want more sex and dating stories in your inbox?
Sign up for Mashable's new weekly After Dark newsletter.
By signing up you agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

Sharing biometrics is currently an opt-in, consent-driven feature at Tinder. The EFF fights for strong privacy protections like this in the private business sector: The ability for consumers to choose to opt-in, that the collection of this data is limited for its intended purpose, and that users can withdraw at any time. (EFF also fights for government use to be fully banned.)

Mir questioned whether Tinder collected metadata or telemetry data, as it wasn't clear in its Privacy Policy. Metadata is "data about the data" — like how many photos are on someone's camera roll — while telemetry data is that of the processes of the app and how it runs. 

A Tinder spokesperson told Mashable that it doesn't collect telemetry data on users using the Photo Selector tool. In terms of metadata, the app collects "limited analytics data." An example the spokesperson gave was that Tinder collects data about how long the tool took to suggest photos, and how many photos were recommended. 

Another general risk Mir identified was the normalization of sharing biometrics. They advised people to avoid sharing biometrics, which would mean avoiding using this feature (and Tinder photo verification using a video selfie). 

What about the Photo Selector AI?

Field chief privacy officer at privacy tech platform Transcend — and former privacy program manager at Tinder — Ron De Jesus said it was notable that Tinder didn't mention whether it trained its Photo Selector AI on user photos in its FAQ.

"There's no mention of how user personal data might be used to enhance or train that AI that's supporting the Photo Selector tool," De Jesus told Mashable. 

In the age of AI, there are concerns that big tech companies like Meta may utilize customer data to train AI models, thus producing generative content based on what humans have put online.

Tinder's spokesperson told Mashable that user photos are not used to train Photo Selector or the algorithms that power it, and that photos are recommended based on Tinder's proprietary algorithms.

This is also good news, especially in the dating app space. Singles share a wealth of their personal data when they use these apps, and sometimes their data is at risk — like when Bumble, Hinge, and other apps had to patch a location vulnerability. Ultimately, dating apps have a great responsibility because of the amount and type of sensitive data they hold, De Jesus said. It seems that, at present, Tinder is mitigating these risks.

UPDATE: Aug. 7, 2024, 2:11 p.m. EDT This story has been corrected from its original version to reflect Ron De Jesus's former title at Tinder.

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on X @annaroseiovine.


Recommended For You
Bumble AI photo picker tool in the works
Bumble on App Store

Tinder's top dating trends and predictions for 2025
A person is holding a mobile phone with the Tinder dating app logo on its screen

LinkedIn is shutting down its 'Audio Events' feature
LinkedIn on mobile device


Apple will tamp down on stolen iPhone parts with new iOS 18 feature
The Apple logo is seen with the iOS 18 operating system logo in the background on a mobile device

More in Life
How to watch Australia vs. India 2nd Test online for free
Virat Kohli of India celebrates scoring a century

How to watch New Zealand vs. England 2nd Test online for free
England's Brydon Carse celebrates

How to watch the 2024 Abu Dhabi Grand Prix online for free
Sergio Perez of Mexico driving the Oracle Red Bull Racing

Amazon is giving two free Kindle books to Prime members in December
three book covers on a dark blue and purple background

How to watch Packers vs. Lions online for free
By Trisha Easto
Jordan Love of the Green Bay Packers

Trending on Mashable
NYT Connections hints today: Clues, answers for December 6, 2024
A phone displaying the New York Times game 'Connections.'

Wordle today: Answer, hints for December 6
a phone displaying Wordle

Tesla suspends Cybertruck production. Who could have predicted this?
Tesla vehicles, including Cybertrucks, loaded on a transport that seems to be going nowhere.

At 2 a.m., an unexpected event led to a surprise planet discovery
A NASA conception of what the exoplanet Kepler-51e might look like.

NYT Connections Sports Edition today: Hints and answers for December 6
A phone displaying the New York Times game 'Connections.'
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!