How to sign up for Amazon Prime ahead of Black Friday

Want to access Prime-exclusive deals and the Black Friday NFL game? You'll need an Amazon Prime account.
By Christina Buff and Impu Sehgal  on 
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Black Friday at Amazon kicks off on Nov. 21. Credit: Amazon

Black Friday is upon us once again. Though the official shopping holiday is on Nov. 29, Amazon's Black Friday shopping event kicks off Thursday, Nov. 21, and runs through (Cyber) Monday, Dec. 2. Exciting deals await on electronics, toys, kitchen gadgets, and more. In fact, many are already live, as in years past.

Unlike Prime Day, which is exclusively for Prime members, shoppers aren't required to have a Prime membership to enjoy Black Friday deals at Amazon. Of course, it never hurts, though. With Prime, you'll have access to some exclusive savings, free and fast delivery, and access to the Black Friday NFL game on Nov. 29. The Kansas City Chiefs will host the Las Vegas Raiders at 3 p.m. ET in a game exclusive to Prime Video. New discounts on toys, electronics, and apparel will be up for grabs during the game.

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Here's how shoppers can sign up for Amazon Prime:

Total Time
  • 5 minutes, email address or phone number
What You Need
  • Internet access

Step 1: Go to the Amazon Prime sign-up page and click on Start your free 30-day trial.

Head to Amazon Prime's sign-up page.

Step 2: Input your email if you have an existing Amazon account or click on Create Your Amazon account.

A new sign-in page will open up on the website. Input your email or mobile number and password if you have an existing Amazon account or click on Create Your Amazon account. If you make a new account, you'll need to provide some basic information such as name, email, and password.

Step 3: If you're creating a new account, follow the steps to verify your email with a One-Time Password.

If you choose to create a new account, Amazon will send an OTP to your respective email address or mobile number for account verification. If you are using an existing account, skip to Step 5.

Step 4: Input the OTP and click on Verify.

Once the OTP verification page appears on the screen, input the code and click on Verify.

Step 5: Sign up for your free one-month trial or purchase a full subscription.

Now users have two options: sign up for a free one-month trial or purchase a full subscription, though many users might not qualify for a free trial if they have already availed it in the past with the same email or phone number. If you are purchasing a subscription, click on one of these four plans to become a prime member: Monthly Prime Membership — costs $14.99 per month Annual Membership — costs $139 per year or under $12 monthly Student Monthly Membership — costs $7.49 per month; students are eligible for exclusive offers including a 6-month free Prime trial. Prime for government assistance recipients — costs $6.99 per month (must verify eligibility)

Frequently Asked Questions


Black Friday falls on Nov. 29 in 2024, which is abnormally late in the month. Amazon is kicking things off early, though, beginning Thursday, Nov. 21. The sale will run through Black Friday all the to Cyber Monday on Dec. 2.


Whether you want to call it quits after a free trial or at the end of the holiday shopping season, canceling Amazon Prime can sometimes be a bit convoluted. Here's a step-by-step guide to help you bid adieu to Bezos.

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Christina Buff

Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.

Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.

When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.

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